Successful launch of FUSION- A mingled flavoured mocktail at St. Thomas School Ranchi

FUSION- A mingled flavour mocktail which is a buzz in the book industry has been successfully launched at St. Thomas School, Ranchi on 25th July 2014 by Mrs. Geetashree Oraon, Honourable HRD, Youth, Art & Culture Minister, Jharkhand. The event was named as “NOSTALGIA- A trip to nowhere” and was our first ever grand launch. 

FUSION has already created its space in the media before its publication because of its popularity and was covered by many national media houses. We can remember that day when we have thought of its concept and we have faced many resistance throughout our journey to make FUSION a success in the market now. The launch at St. Thomas School, Ranchi was not planned from the beginning and it was an immediate decision.

FUSION Launch at Ranchi Poster

Due to the immediate invitation we have to plan a lot for making this launch a success and we also need to take extra care in executing it as most of our audience here were school students. But despite all odds we have executed it well and everything goes as per the plan. The launch at Ranchi has seen a crowd of more than 500 students, teachers and their parents and our efforts are appreciated by the chief guest. FUSION- A mingled flavour mocktail was also able to create an interest among the students of the school and the event is covered by all the leading media houses like The Times of India, The Telegraph, The Dainik Jagran, etc. We call its a grand laucnh and the story is to be continued.

Media coverage for FUSION- A mingle flavour mocktail

The first initiative taken by Dream House Publications, India was an idea of a short story competition, which spread for a word of mouth and was promoted on Facebook. The upcoming anthology, “FUSION- A Mingled Flavour Mocktail” gained huge popularity among the writers across India and Dream House has received more than 2000 short stories out of which 25 are selected for publishing. The concept was finalised in collaboration of The Spark Times and we are able to get recognition in more than 50 news articles across India, including Business Standard, Zee News, etc..“FUSION- A Mingled Flavour Mocktail”  is expected to be launched in market all over India by 31st May 2014.

We are thankful to Dr. Rachit Bhushan and his team for the dedication they shown in shaping the contest. We are also thankful to Jimmy Eric Films and Media and Radio Dhoom for their continued support. Last but not the least thanks to all the participants and congratulations to all the 25 winners of the contest.

Listen to the radio announcement of winners,

Some of the media coverage links are as follows,